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<br>UX enhancements often require fewer resources than more extensive SEO or marketing campaigns. They can be executed quicker, making it a cost-effective strategy with a high return on investment. You can use a tool like Hotjar to provide heat maps of your site based on real user interactions. These heatmaps (and recorded user sessions) can be used to determine which areas of your site are most engaging and where sessions can end unexpectedly, allowing you to improve. Leveraging user-generated content (UGC) provides fresh, relevant content that can enhance your website’s visibility and engagement with little effort. Instead, you’re making the most of the content others have created, such as reviews, comments (in some situations), and social media posts to valuable, diverse perspectives to your site. This content type helps keep your site dynamic and up-to-date, which search engines favor when determining rankings. UGC also fosters community and trust. Visitors seeing genuine interactions and feedback from other users builds credibility and encourages further engagement.<br><br>You can check up to 20 URLs at time and get the status. Make sure to provide each web page URL in a separate line and complete format with https. If the page is cached you will see the last cached date. If not cached by Google, you will see the status as “Not Cached”. You can find the cached content in Google from the search results page also. When you are in Google search results, you can notice a small down arrow button next to the page URL. You can click on the down arrow to see the “Cached” option. This an indication that web page is shown from the Google cache and not from the live URL. You can click on the “Cached” button to view the cached page from Google search crawler. When viewing the cached content, you can find the last cached date by Google. Let us say, you have wrongly deleted a page on your site and don’t have a backup. In this situation, you can use the cached content from Google to retrieve the original content. Find the last cached date by Google to understand whether Google search results show snapshot from which date. Confirm whether your modified content is cached by Google or not. If you see the old content, go to Google Search Console and submit your modified content using URL Validation tool.<br><br>It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology enables advertisers to bid on specific keywords or phrases and ensures ads appear with the results of search engines. With the development of this system, the price is growing under a high level of competition. Many advertisers prefer to expand their activities, including increasing search engines and adding more keywords. The more advertisers are willing to pay for clicks, the higher the ranking for advertising, which leads to higher traffic. PPC comes at a cost. The higher position is likely to cost $5 for a given keyword, and $4.50 for a third location. Investors must consider their return on investment when engaging in PPC campaigns. Buying traffic via PPC will deliver a positive ROI when the total cost-per-click for a single conversion remains below the profit margin. That way the amount of money spent to generate revenue is below the actual revenue generated.<br><br>Even if your business has multiple locations, make sure to match the main NAP (name, address, phone number) on your website with the Google Business Profile NAP. That is the only way to make sure Google makes the proper connection between the two. Add the primary address on every page (you are a local business, so your should mention your address on every page). For all the other locations, set up a page and list all the addresses of your branches. What goes for Google Business Profile goes for Facebook as well. Add your company as a page for a local business to Facebook here. People search a lot on Facebook as well, so you’d better make sure your listing on Facebook is in order. Facebook also allows for reviews, which could help your business too. Keep an eye on those reviews! If your reviews aren’t that great, make sure to fix that by providing better products or services, or at least show in your replies you take the feedback you get seriously.<br>
